Environmental Scan - 1153 Words

MGT 498 Environmental Scan Paper MGT/498 Environmental Scan Paper Environmental scans play a crucial role in the strategic planning process by helping organizations take a look at their competitive advantages and identify ways to sustain the advantages. Wheelen and Hunger (2010) describes environmental scanning as â€Å"the monitoring, evaluation, and dissemination of information from external and internal environments to key people within the corporation† (p. 10). Metrics or measuring tools are implemented in order to measure or track the progress of a strategic plan. Internal and external factors help an organization in the decision -making process of†¦show more content†¦Sprint focuses on services by looking at ways to bring the customers in and retaining them. The biggest seller for Sprint currently is the unlimited data plan. Sprint is the only network that has this program. With their competitor, ATT, customers tend to go over their plan usage, which causes more fees and the uncertainty of interrupted services. Sprint had to research and become creative in order to stay a step ahead of its competitors and provide innovative ideas. â€Å"Sprint Nextel served more than 55 million customers at the end of 2011 and is widely recognized for developing, engineering, and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States† (Sprint, 2012). In order to continue being one of the leading providers in wireless communication, Sprint will have to continue looking at innovative ways to stay ahead of its competitors and providing customers with excellent services. In taking a look at the environmental scanning process for Sprint, it must be noted that external information must be gathered from all levels need to be evaluated to see what kind of information is being distributed inside the company that could possibly cause concerns for management as it relates to any changes. With the market changing, Sprint has to scan the market environment by looking at technology and the competition. Sprint tracks trends that alert them what age groups, nationalities, andShow MoreRelatedEnvironmental Scan1442 Words   |  6 Pages Environmental Scan – Lego and Harley Davidson MGT/498 Strategic Management November 14, 2013 Mario Ducret Environmental Scan – Lego and Harley Davidson Internal and external environments are very important for businesses operating globally due to local and external competitions. Healthy businesses must analyze their internal and external environments in their strategy formulation. 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Advanced Strategic Management - mHealth - Free Essay Example

Sample details Pages: 8 Words: 2368 Downloads: 2 Date added: 2017/06/26 Category Management Essay Type Case study Did you like this example? Advanced Strategic Management mHealth Don’t waste time! Our writers will create an original "Advanced Strategic Management mHealth" essay for you Create order [ Advanced Strategic Management ] Contents Contents Introduction The Context and its Managerial Questions Stakeholder Map Analysis A Discovery Driven Strategy Virtuous Cycles via a Discovery Driven Strategy Product-Market Fit Customer Segment Customer Jobs Customer Pains Customer Gains Value Proposition The Hook Canvas Trigger External Trigger Internal Trigger Action Reward Investment Introduction As been discussed in assignment 2, we decided in our final project to research the business model and the winning strategy for a startup in the mHealth business. We identified 3 main areas for mHealth to be investigated: Wearable, Mobile App and BigData. In the first assignment, I discussed the business model for a typical mHealth mobile app. The most important part of a successful mobile app in general and specifically in mHeatlh app is customer engagement. In this assignment, I will research and discuss the features and the model that increase customer engagement and build a winning echo-system for the whole platform. As mHealth is moving rapidly and changes in that domain is aggressive, we decided to use the lean startup and discovery approach. That means minimum market research will be used and a more experimental and idea testing approach will be used instead. This discovery/incremental approach will give the statup the agility needed to steer its strategy as needed and faster time to market as well. The key aspects of the business model that will be discussed are Value Propositions and Customer Segments. The Context and its Managerial Questions The problem I am trying to solve is that despite higher mobile penetration rates across the worlds, the use of mobile technologies in healthcare is still behind expected rates and consumer expectations. mHealth stands at a significant inflection point with a big potential to play a significant role in the healthcare. From consumer point of view, mHealth is more convenient and can lead to reduce physician visits and hence cost. From assignment 2, there are current and promising potential for mHealth mobile app among both chronically ill then fitness and wellness conscious people. These 2 customer segments contribute to almost 60% of the total mHealth mobile users (research2guidance, 2014). The main challenge was how the business model and/or strategy will increase consumer adoption and engagement. The key success factor for a mHealth startup was building the eco-system that drive users to be engaged and locked-in. Stakeholder Map Analysis Before discussing the strategies, let us first plot the current stakeholder for such mHealth application on a stakeholder map according to their interest and influence. The stakeholders are: Chronically ill patients, Fitness Wellness Conscious People, Physicians, Hospitals, pharmaceutical Companies and Government entities. The key outcome from this map analysis is: chronically ill patients are the key player however the mHealth solution should meet the needs and specifications of both physicians and government regulations entities. The pharmaceutical companies on the other hand will be interested on both data and advertisements and should be considered. A Discovery Driven Strategy For a startup in mHealth markets a typical fixed strategy and planning will not be suitable nor realistic. mHealth market is highly uncertain, complex and fast-moving. A discovery driven approach (Rita McGrath) will be adopted as a suitable approach for such a turbulent and varying environments. Unlike conventional strategies that emphasize analysis, strategies that aim to discover and exploit new models must engage in substantial experimentation and learning i.e. a à ¢Ã¢â€š ¬Ã‹Å"discovery driven,à ¢Ã¢â€š ¬Ã¢â€ž ¢ rather than analytical approach. These strategies are about insight, rapid experimentation and evolutionary learning as much as the traditional skills of planning and execution. Virtuous Cycles via a Discovery Driven Strategy A discovery driven approach can be adopted to generate a virtuous cycles. Virtuous cycles (Ramon Casadesus-Masanell Joan E. Ricart, HBR 2011) will be a very effective way for the mHealth startup for both discover and experiment the business model and its strategy. This is also aligned the lean startup method of developing products by Eric Ries (2011) As the main target is to build a sufficient customer base to sustain revenue and increase bargaining power over other stakeholders, mHealth services should be offered as freemium services to drive and attract customer base that is in turn increase the startup bargaining power and revenue as well. The right diagram illustrate how the virtuous cycles can help the startup. This kind of business model requires experimentation which requires initial investment to start this cycle. This is a typical virtuous cycle that is been used by most of others in the market. The challenge for the startup then is to quickly create and capture mor e value than others in the market do. For such a situation ità ¢Ã¢â€š ¬Ã¢â€ž ¢s tough to know which business model will do well unless combining a discovery driven strategy during this virtuous cycle. There are some key drivers to kick-start this virtuous cycle. One of these drivers is what free mHealth features to be offered that will successfully address consumer pains. For this, Osterwalder Pain/Gain model will be used to design the value proposition. I would use also the Hook Canvas by Nir Eyal as a complimentary model to the Osterwalder Pain/Gain to tackle the point from different angles. Product-Market Fit The purpose of the product-market fit analysis to facilitate in designing Value Propositions that match Customers needs. Customer Segment The chronically ill patients segment will be sliced even more. As long as we are focusing on patients segment with chronic diseases, a separate job/app/features for the top 4 chronic diseases will be created. According to Centers for Medicare Medicaid Services (www.CMS.gov), conditions such as high blood pressure, high cholesterol, arthritis and diabetes were highly prevalent. The most common chronic conditions among Medicare beneficiaries were: High blood pressure (58%) High cholesterol (45%) Arthritis (29%) Diabetes (28%) The following chart from Statista mHealth Dossier. It shows the top drivers for mHealth adoption among patients. These drivers will help in building both product-market fit and HooK canvas. mHealth value proposition in general is towards better healthcare using convenient channel and innovative solutions. For the purpose of this assignment, high blood pressure segment will be used. There should not be key differences on the overall strategy for other chronic conditions. Customer Jobs Customer Job(s) is about what high blood pressure patients is trying to get done using the proposed mHealth platform. It is mainly about how they are currently manage their condition. Question Answer Significance Frequency What functional jobs are you helping your customer get done? Log HBP Readings Get Feedback Recommendations Communicate with his doctor Reduce costs Reduce Visits High High What social jobs are you helping your customer get done? Being Healthy High Med What emotional jobs are you helping your customer get done? Feel good/safe Minimize Worry High Med What basic needs are you helping your customer satisfy? Need for Care High Med Customer Pains Pain is more about negative feelings, costs and risks that High blood pressure patients could experience before and after or even during getting the job done. Question Answer Intensity What does customer find costly? Time to log it on paper Consultation Cost Searching Cost for Advise Recommendations High What makes them feel bad? Frustration Worry Med How are current solutions under-performing? Inconvenient (Not simple enough) Lack of recommendation Advise No Web Interface (Cloud) High What are the main difficulties and challenges that customer encounters? Understand and judge Readings Keep readings history to communicate it with doctors Med What negative social consequences does customer encounter or fear? Being socially inactive with family Loss of trust Med What risks does customer fear? Serious medical consequences (Heart Attack, Kidney failure) High What common mistakes does customer make? Forget prescription Not logging readings By-pass doctor visits Confused about what to eat and what not What barriers are keeping customer from adopting solutions? Simplicity Convince Learning curve Being a habit High Customer Gains The customer gains are about the expected and unexpected outcomes from using the mHealth solution. Question Answer Relevance Which savings would make customer happy? Money (Reducing Visits) Time (Reducing Visits) Effort (Logging Readings) substantial What outcomes does customer expect and what would go beyond his/her expectations? Simple and convenient way to log readings Giving Advise/Coaching/Recommendations will be a delight feature Web Interface (Cloud) will be a delight feature Communities will be a delight feature substantial What positive social consequences does your customer desire? Sense of belonging Sense of Care Being Healthy and Self-Control Less Significant What are customers looking for? Good and Intuitive Design Communicate their readings with Doctors substantial What would increase the likelihood of adopting a solution? Free Simple and Convenient Word-of-Mouth Positive reviews substantial Value Proposition Giving the above customer segment pain, gain and jobs, the value proposition of the blood pressure mHealth platform will be to relieve these pains, create gain and deliver the customer job in a convenient way. The Hook Canvas The above figure illustrates the hook canvas model by Nir Eyal. The purpose of this model is to increase customer engagement through 4 major steps: Trigger, Action, Reward and Investment. The key concept of the hook canvas is to attach users through the most powerful force that is à ¢Ã¢â€š ¬Ã…“Habità ¢Ã¢â€š ¬Ã‚ . Patients with chronic conditions/diseases are already formed a daily habit of taking measurements, log it, taking prescriptions and follow up with their physician. This customer segment are the most ready segment to form a habit by using a convenient mHealth mobile app. The question will be, what will be the strategy for each step to form a habit of using the mHealth mobile app and increase customer retention. Forming customer habit improve business outcomes through: Increase customer lifetime value Provide pricing flexibility Reduce customer churn and increase retention Increase a businessà ¢Ã¢â€š ¬Ã¢â€ž ¢s defensibility Trigger Understanding the HBP customer can help drive and forming the desired habit of using the mHealth platform. There are 2 types of triggers: External and Internal. External triggers as the name imply is any event like notifications, reminder, buttonà ¢Ã¢â€š ¬Ã‚ ¦ Whereas internal triggers are initiated within the user as a factor of their perception or emotional status. Negative emotions is considered a very powerful trigger compared to positive emotions. External Trigger Nir explains that effective triggers are well-timed, actionable and stimulate curiosity. In the HBP mHealth platform, the external triggers can be emails and notifications. Additionally, the more closely the external triggers to the internal ones the more it become effective. These type of external triggers include reminders for taking the measures at specific/ideal times. These external triggers are well-timed, actionable and can stimulate curiosity by asking specific questions to the patients regarding their mode, diet, weightà ¢Ã¢â€š ¬Ã‚ ¦ Family members and friends can be external triggers as they are care about the health of the HBP patient. Internal Trigger Internal triggers are powerful than the external ones. Internal triggers can be stimulated by time and the basis of forming a habit. Negative emotions triggers should be emphasized here. Negative emotions like fear of heart attack, lose job, away from family should be linked to the platform. Action Triggers should motivate people to take actions through the platform, actions then should be as simple as possible to adopt more customer. Technology and/or product must significantly reduce the steps to complete the measuring task to increase adoption rates. This can be achieved by a very simple, intuitive and convenient user interface to enter the measurements. A research in this area is essential. A very interesting place is https://coglode.com/ . This where a one can start leverage cognitive shortcuts to initiate simplistic actions. Reward à ¢Ã¢â€š ¬Ã…“Variable rewards seem to keep the brain occupied and providing an opportunity to plant the seeds of new habits,à ¢Ã¢â€š ¬Ã‚  says Nir Eyal. Rewards can be categorized into three type à ¢Ã¢â€š ¬Ã¢â‚¬Å" tribe rewards, hunt and self. Tribe rewards can be best achieved through comparing the measurements with others in the same conditions (Age, Sex, Weight) and give the users a sense of self progress and achievements compared to others. Hunt rewards can be achieved by providing promotions in prescriptions, doctor consultations and discount for appointments. Self-rewards can be achieved by providing goals and advises to achieve these goals. The goals can be lowering blood pressure through diet, exercise, anger managementà ¢Ã¢â€š ¬Ã‚ ¦ This will give the users a sense of achievement and progress towards their personal goals. Investment Nir describes investment as future rewards that makes the next action more likely. Users can invest in time, money, effort, content, personal data, social capital or even emotional commitment. Investment is the thing that guarantee customers lock-in and retention. Additionally, investment features in the mHealth platform will protect the copycat from rivals and give a competitive advantage that cannot be replicated. Cloud data is one of the features that will give the users a sense of investments. Historical readings and user actions will be saved on the cloud and the more the users use the platform the more investment in terms of personal data. Social features like communities, comments, likesà ¢Ã¢â€š ¬Ã‚ ¦ are also can be seen as an investment from the usersà ¢Ã¢â€š ¬Ã¢â€ž ¢ point of view. Users can not switch to other applications and ignore their relationships and their history that has been built already. Crossing the Chasm In 1991 Geoffrey A. Moore argued that there is an existing gap between early adopters of any new technology and the mass market. He explained that new concepts and technology get pulled initially by early adaptors then fail to get the attention of the mass market. This kind of situation is highly applicable for the mHealth platform desired. There should be a strategy or at least initial thought about how we can take such a startup and technology and cross the chasm to the mass market where the real money is. The strategy will be mainly: Focus on early adaptors and to select a specific customer segment (High Blood Pressure Patients) rather than all chronically ill patients. These early adaptors should be delighted as possible to the word of mouth will help crossing the chasm Marketing hype play an important Role here. How marketing will going to position the platform is very crucial. The positioning should be unique and focus on social and emotional aspects as well Reward and delight features will attract conservative people in the mass market 1 | Page

How to Dispose of a Corpse Essay - 3295 Words

Life always ends in death. Death is something most people do not like to think about but is inevitable. Other people give extensive thought and planning into what will actually happen to their mortal body. As long as we live, difficult decisions and choices must be made; even what we want to happen to our bodies after we die. Societies no longer just bury or cremate; corpuses are preserved, reused, and recycled. The United States of America as well as other countries offers traditional, unorthodox, and unusual disposal options which are influenced by culture, religion, or cost factors. For centuries, other cultures have tried to preserve their dead. The Egyptians were the first know society to preserve their dead through embalming†¦show more content†¦This method will preserve the body for a few weeks. Full embalming is more complicated and will preserve the body for about 100 years. The torso is cut open and all organs (to include the brain) are removed. The organs are dismembered with scissors or knives, and then dried with a preserving power. The preserving powder is spread into the empty torso and the organs are put back inside before the body sewn back together (9). After completing the embalming process the body is cleaned, groomed, and clothed, making it ready for display and to be transported to the gravesite. Natural burial would be chosen if more people knew the gruesome details of embalming. The validity of embalming is questionable. Embalming is not a legal requirement and requires the loved ones permission. The United States is the only country where embalming is frequently practiced (Colmane, 3). Many people believe it is an unnecessary environmentally unfriendly process and funeral homes encourage it as a way for them to make more money. Even though these issues may be valid, this method for preserving bodies is important and needed at times. Non-embalmed bodies will spill fluids, decompose quickly, and smell rotten. Therefore, when it takes a few weeks for a mortal body to be displayed or if it is going to be transported to a long distance location it should be embalmed. While embalming is common in the United States, some religions are againstShow MoreRelatedEssay on Alternate Ending to Franz Kafkas The Metamorphosis822 Words   |  4 PagesGregor’s revolting transformation. Subsequent to discussing the matter the Samsa’s felt they could each hover above ground from the amount of anxiety which had been lifted from their shoulders. The Samsa’s decide they should clean their home and di spose of anything that brings the thought of Gregor to their minds. Mr. Samsa consumed with anger and disgust does not dare to go inside of Gregor’s dormitory. When the time comes however, to re-arrange what used to belong to their son, Gregor’s motherRead MoreAnalysis Of A Rose For Emily By William Faulkner953 Words   |  4 Pagesleaves many subtle (and some not so subtle) hints that lead the reader to believing Emily murdered Homer; factors that play into this assumption include Emilys grieving period after her fathers death, her purchase of arsenic, and the location the corpses were retrieved. One of the factors that contributed to Emilys eventual fall into murderistic tendencies was the death of her father. Regardless of being a man himself, her dad was not a fan of the male species, especially those that grew close toRead MoreStiff : The Curious Lives Of Human Cadavers By Mary Roach1722 Words   |  7 Pagessurgeons and students objectify the corpses (like pretending they’re wax) to cope with the morbid situation and â€Å"retain one’s clinical remove† (Roach 25). Chapter 2 was about â€Å"Body snatching and other sordid tales from the dawn of human dissections,† (Roach 37). Roach attends a memorial service for the unnamed cadavers at the UCSF grass anatomy lab, showing that when they are not working on them, the students have respect for the bodies. This chapter also focused on how far we have come with the ideaRead MoreIdentity Quotes In Beloved1087 Words   |  5 Pagesher father’s death, and both of them holding onto their past. When Paul D and Beloved get together his hypothetical tobacco tin is opened and he becomes humanized which allows him to develop his identity. When Emily’s father dies she holds onto his corpse and is unable to let the physical symbol of her past move on. Even though one symbol was physical and the other was hypothetical they were both willing to do what they needed to repress their past. With this in mind it is important to first discussRead MorePros And Cons Of Cremation1253 Words   |  6 Pagescontainer which is then returned to the family. Now that we know well what cremation is lets get into some things surrounding it. The Pros There are many pros to choosing cremation, things that vary and have credible value. First lets talk about how inexpensive it can be compared to a burial. The average cost of cremation in the U.S is somewhere between 800 and 3000 dollars. This varies greatly by state and can have many factors such as who is picking up the body, if you are going through a funeralRead MoreEssay On The Discovery Of Hominid Fossils Deep In A Cave In South Africa1481 Words   |  6 Pagesof modern humans), but the question of how (and why) ancient Homo naledi bones got into the nearly inaccessible cavern of the deep cave seemed to be inadequately answered by Lee Berger. It was almost as if the 15 or more individuals had been placed there on purpose †¦ but why and how and by whom? This research paper will focus on the controversy in the scientific community following Berger’s announcement of the Homo naledi find, specifically his theory on how the large number of intact bone fossilsRead MoreWhy People From Different Cultures Behave Differently883 Words   |  4 PagesIn addition, anthropologists define the concept of culture as â€Å"The integrated system of learned patterns of behavior, ideas, and product characteristic of a society† (Hiebert, 1998). People from different societies have learned from their ancestors how to behave and what to believe. So, people inherit their cultures, and they accept their culture as the only right way to do something. Moreover, people usually are encouraged to behave as their ancestors behaved. 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The crematorium could not dispose of the bodies fast enough despite its recent expansion, and while mass graves were being dug and filled rapidly, the need to dispose of corpses overwhelmed the camp. Abandoned train cars were used to hold the excess bodies. In early April of 1945, the Allied forces were closing in on Dachau. The Nazis sent ordersRead MoreWilliam Faulkners A Rose for Emily Essay1382 Words   |  6 Pagesadvanced state of decay, there lies Homer Baron’s body in bed, and on the chair are his neatly folded suit and two mute shoes – garments and items ready for an upcoming wedding. The onlookers comment that the room is â€Å"frozen in time† (37). Next to his corpse is a pillow with an indentation of a head where a strand of Miss Emily’s gray hair is found. Conclusion: Miss Emily had been living and sleeping with a dead body for many years. What caused Miss Emily’s bizarre behavior? Alive, the community regards

Firewood the Burns the Hottest and the Longest Essay

Firewood that Burns the Hottest and the Longest Purpose: Does the species of wood affect the rate at which it burns and how much heat it gives off? Hypothesis: If the burning time and heat temperature relies on the type of wood, then oak and maple should burn the longest and give off more heat because they are dense hardwoods. Research: The terms hardwood and softwood refer to the density of wood, how hard it is, and how much weight it has. A dense hardwood like oak or maple has high energy content per cord, so it releases more heat and produces long-lasting embers. Hardwood is the best type of firewood for long lasting warmth and cooking but can sometimes be hard to ignite and split†¦show more content†¦Fuel is a less combustible material that burns slow and steady once lit, like tree trunks, coal and oil. To start a fire, first the tinder is lit on fire. Then the kindling on top of it catches fire. When the kindling produces enough heat, the fuel will catch on fire. When all three ingredients are present in the correct amount, oxygen, heat, and fuel will start a fire and keep it burning. Materials: * Three 8 inch pieces of pine * Three 8 inch pieces of spruce * Three 8 inch pieces of cedar * Three 8 inch pieces of maple * Three 8 inch pieces of red oak * Stopwatch * Metal oven Thermometer * Recording sheet and pencil * Fireplace Procedure: 1. Gather the 5 different types of firewood and materials 2. Place thermometer in the fireplace 3. Place one of the 8 inch pieces of wood into fire place 4. Start gas logs fire to ignite the piece of wood 5. Start the stopwatch 6. Turn off gas after 2 minutes 7. Measure and record the highest temperature 8. When wood has burned completely, stop stopwatch and record the time 9. Remove burnt piece of wood and restart at step 3 with next piece of wood Results: Firewood Heat Temperature and How Long It Takes To Burn Wood | Hottest Temperature | Burning Time | PineTrial 1Trial 2Trial 3Average | Degrees Fahrenheit185190205193 | 7 min 35 sec7 min 52 sec8 min 8

My Clothes Free Essays

Clothes can tell a lot about a person. As we all know that clothes are very important thing which can describe our personality. In order to describe ourselves we always make sure that our clothes are perfect. We will write a custom essay sample on My Clothes or any similar topic only for you Order Now The are a lot of examples can tell about someone judging from the clothes he or she wears. Let’s say for example, when you are going to job interview and wear t-shirt with jeans, this would make a bad impression about you. For job interview you should be wearing something formal like a black suit. Take, for instance the colors of clothes. The colors is very important thing because each color have meaning. To be more clear, the black color is the most misunderstood color. A black tie dinner is very formal and elegant. Women can wear that â€Å"must have little black dress† to the black tie dinner. Also the color white the color of purity. Brides wear white in many countries, because white symbolizes a virgin. White means kindness. In some cultures white is worn at funerals. A final example is that in every place or event you must be careful about what you are wearing. For instance, when you want to go to consolation you shouldn’t be wearing something with brightly colors or wearing a lot of jewelry, you can do that things you are going to party or to celebrates with friends. We must be careful to choose the clothes that really represents us and that sometimes or some places have a different type of clothes which you should be wearing. Finally, always make sure that you wear the perfect thing because people will judge you from your clothes. How to cite My Clothes, Papers

My Clothes Free Essays

Clothes can tell a lot about a person. As we all know that clothes are very important thing which can describe our personality. In order to describe ourselves we always make sure that our clothes are perfect. We will write a custom essay sample on My Clothes or any similar topic only for you Order Now The are a lot of examples can tell about someone judging from the clothes he or she wears. Let’s say for example, when you are going to job interview and wear t-shirt with jeans, this would make a bad impression about you. For job interview you should be wearing something formal like a black suit. Take, for instance the colors of clothes. The colors is very important thing because each color have meaning. To be more clear, the black color is the most misunderstood color. A black tie dinner is very formal and elegant. Women can wear that â€Å"must have little black dress† to the black tie dinner. Also the color white the color of purity. Brides wear white in many countries, because white symbolizes a virgin. White means kindness. In some cultures white is worn at funerals. A final example is that in every place or event you must be careful about what you are wearing. For instance, when you want to go to consolation you shouldn’t be wearing something with brightly colors or wearing a lot of jewelry, you can do that things you are going to party or to celebrates with friends. We must be careful to choose the clothes that really represents us and that sometimes or some places have a different type of clothes which you should be wearing. Finally, always make sure that you wear the perfect thing because people will judge you from your clothes. How to cite My Clothes, Papers

Aunt Rosanas Rocker

Aunt Rosanas Rocker-hispanic-a Essay Aunt Rosanas RockerAs times change, everything changes with it. The rolesthat women take on have changed in certain cultures, but insome cultures they have remained the same. Before, men weretreated with more respect and superiority, while women hadno voices or say in the events that took place in theirsociety. Today, there are situations where men are takenmore seriously than women, but slowly, women are beingtreated with respect and play an active role in theircommunity and have involved themselves within theircommunity. In certain cases the roles never change becausethe people do not change along with the society. In thosecases, the roles are usually permanent because of theircharacter or personalities and how they were raised. Theways that some people were raised and their environment arethe direct cause to why they may be the way they are. AuntRosanas Rocker; by Nicholasa Mohr presents a story where itdiscusses the lives of a married couple and how they arestruggling with issues that involve not only the marriage,but themselves. In a way, it does not directly talk aboutthe different roles they play, but it can be seen andunderstood through the events that take place and throughthe way the characters act. Castro, who is one of the main characters of the storyis married to Zoraida. Zoraidas husband, Castro, is thehead of the family and is the one who is working andsupporting the family. He had even considered sleeping onthe living room couch, but he would not be driven out of hisown bed. He was still a man after all, a macho, master ofhis home, someone to be reckoned with, not be pushed out.; (Aunt Rosanas Rocker pg. 81) Castro is a masculine figureand takes on the role of the husband. He supports and takescare of his family, but the character thinks of himself morethan a caretaker. He is prideful and arrogant. As a malefigure it is understandable that they may take on the roleof someone who is confident and strong, but Castro takes ita step further by implying that he is the only one who iscapable of handling matters and is someone who only thinksabout himself. There would be times that Castro would be portrayed assomeone who is patient and understanding, but underneaththat disguise h e was a man who had intentions and only caredfor his own well being. Putting down his hands, Castroopened his eyes. All he could do was wait patiently, as healways did, wait for her to finish.; (Aunt Rosanas Rockerpg. 81) He had no slept properly since this whole affairstarted. After all, he had to drive out to New Jersey toearn his living and his strength and sleep were being sappedaway. (pg. 81) He would even tell his family good thingsabout his wife, but he was only doing so that he couldbenefit from it. As a male figure, Castro wanted control andwanted to have control of others. Every time I go nearher at night, or two or three in the morning, she relaxes. He raised his hand and slammed the table, God damnedchair!;; He couldnt control Zoraidas sickness and make herstop going to the rocking chair. He could not comprehendwhat she was emotionally feeling and the issues that she hadwith him and herself. He became even more upset because hedid not understand why some of the things th at she did werenot the ways she treated him. To think my handsome, healthy son, who could have hadany girl he wanted, picked this one.; (pg. 89) The waythat Castro was raised helped him to be the way he was. Hismothers mentality of how his son was so handsome and betterthan others may have caused Castro to think that he wassuperior to others. He may be receiving his confidencethrough this mother or it may be that he truly feels that heis man of many qualities and talents. In a way, the issuesthat he is having with his wife and how he constantly bringsup the idea that he is macho; can be from his insecurity. He may not be feeling man enough or may be even feeling thathe isnt being taken care of. Its a way to attractattention and to be the center of attention. In this story,there is a part where he doesnt understand why she doesntfeel certain things with him. Castro remembered how shealways urged him to hurry, be quiet, and get it over with,on account of the children. A lot she cares about himtonight! Never in all their years of marriage had she everuttered such sounds-he shook his head-or shown any passionor much interest in doing it.; (pg. 82) Men believe thatthey need to take on the role of a masculine figure, and tobe the best. Through his macho; attitude, he is portrayinghis insecurity indirectly. Physically he may be powerfuland strong, but his mind may be powerless. Zoraida on the other hand is seen very timid and weak,but inside she is a woman who contains much strength andendurance. And, shes like, well, like a little sticksparrow flirting with death and having the upperhand. Quietly stubborn, you know? Now at all submissive like itmight seem to just anybody looking at Zoraida. Its more asif nobodys gonna make the sparrow healthy, but it aintgonna die eitherlike its got the best of both world,see?; (pg. 85) Not even knowing who she was Castro wasable to figure out how Zoraida was. This is what attractedCastro to Zoraida in the beginning. Her role as a w oman was to be a mother and a wife. .ub2beb12fcd88b63219aa44cf0b1c3c90 , .ub2beb12fcd88b63219aa44cf0b1c3c90 .postImageUrl , .ub2beb12fcd88b63219aa44cf0b1c3c90 .centered-text-area { min-height: 80px; position: relative; } .ub2beb12fcd88b63219aa44cf0b1c3c90 , .ub2beb12fcd88b63219aa44cf0b1c3c90:hover , .ub2beb12fcd88b63219aa44cf0b1c3c90:visited , .ub2beb12fcd88b63219aa44cf0b1c3c90:active { border:0!important; } .ub2beb12fcd88b63219aa44cf0b1c3c90 .clearfix:after { content: ""; display: table; clear: both; } .ub2beb12fcd88b63219aa44cf0b1c3c90 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub2beb12fcd88b63219aa44cf0b1c3c90:active , .ub2beb12fcd88b63219aa44cf0b1c3c90:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub2beb12fcd88b63219aa44cf0b1c3c90 .centered-text-area { width: 100%; position: relative ; } .ub2beb12fcd88b63219aa44cf0b1c3c90 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub2beb12fcd88b63219aa44cf0b1c3c90 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub2beb12fcd88b63219aa44cf0b1c3c90 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub2beb12fcd88b63219aa44cf0b1c3c90:hover .ctaButton { background-color: #34495E!important; } .ub2beb12fcd88b63219aa44cf0b1c3c90 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub2beb12fcd88b63219aa44cf0b1c3c90 .ub2beb12fcd88b63219aa44cf0b1c3c90-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub2beb12fcd88b63219aa44cf0b1c3c90:after { content: ""; display: block; clear: both; } READ: My Dream Vacation EssayShes clean, hardworking and obedient.; (pg. 89) Zoraidatakes on her role as a housewife and finds herself onlybeing a housewife. She is powerless and shy when dealingwith her family. Go ahead. Answer, por Dios!; I;Zoraida cleared her throat in an effort to speak louder.; Since her husband is so loud and bold and the opposite fromher, her way of expressing or dealing with life is throughthe rocking chair and through the sexual dreams that she hadat night. She looked over at the empty space near thewindow. It was gone. She wouldnt be able to sit thereanymore and meet all her suitors and be beautiful.; (pg. 95) Her rocking chair was a part of her and was a part ofher imaginary world that she created after she stoppedhaving the sexual dreams. For her to create this imaginaryworld, she was lacking something from her husband or fromlife. Although her husband is a hard worker, he does notmake her happy. This is where she is in control and whereshe can be the most happy and away from all her troubles. Lately, it had become the one place where she felt shecould be herself, where she could really be free.; (pg. 94) She could never be who she really wanted to be because ofher husband. She was slowly giving up and withdrawing fromher family and life itself. As a woman, you are to be strong, but Zoraida wasntstrong. She depended on a rocking chair to get through herlife troubles. She could not even depend on her own husbandwho is supposed to be the male figure in her life. Zoraidas mother on the other hand was different from herown daughter. The relationship that her parents have aremuch differen t, they depend on each other and look to eachother for support. Listen to me,; Don Isidro spoke in afirm voice, if its the chair that bothers you, then welltake it back home with us. Right, Mama?; He turned to DonaClara who nodded emphatically. There should be noobjection to that, eh?; (pg. 93) Seeing this, her parentshave a balanced relationship where one or the other does nothave more power in the family. Looking at it from a different point of view, the wayshe was raised could be a factor in why she was so shy andquiet. But, he too was lucky to get our Zoraida. Afterall, we brung her up proper and right.; (pg. 90) Growingup, Zoraida may have been pampered and well taken care ofespecially since she was born premature. The miraclebaby,; they had said, Mr. Cuesta, your daughter is amiracle. She should not be alive.; (pg. 90) Hearing this,any parent would have given their best to their child forthe reason that their own child may have not made it. Sincetheir child was born premature, this could be a reason whyshe is so thin. Don Isidro sighed, the mother of threechildren and she hasnt filled out she still have thebody of a twelve-year old. Well, after all, she was bornpremature, weighing only two pounds at birth.; (pg. 90) Herthin like appearance can give people the impression that sheis weak physically and weak mentally. This could have beenthe cause of why she was quiet and reserved. Appearances and personalities play a huge role of howthe man and the woman will respond and how they will betreated. Some people are so blind that they will never seewho the person really is inside and how he/she is trulyfeeling or what he/she may be thinking. Society usually hasa part in deciding how the male and the female will be andthe roles that they take up in their relationship together. In this case, it seems as if Castro and Zoraida were givencertain roles to play in the story. It has to do with theirenvironment when they were growing up and how they wereraised. The way they were treated was the result of how theyturned out to be when they got older. Castro being themacho and confident male figure while Zoraida being thequiet and the coy female figure, there was no balance withtheir personalities. One would always be stronger than theother. Zoraida accepted her life for what it was and as thefemale role that she played, she would have to be obedientto her husband while he tried to take control of himself andhis wife.